Ep 713: “Overnight Success” with Aaron Raymond of Redacted Ceramics
Most of us assume that building a creative business takes years of groundwork before the work can speak for itself — but what happens when the work takes off before you've had time to figure out the business? Aaron Raymond of Redacted Ceramics went from renting a wheel for a week to running a full-time pottery business in under two years, and his story raises a quiet but important question: does the conventional wisdom about "paying your dues" actually hold up? As Aaron shares, a clear creative vision — one rooted in the Portuguese tile work he encountered while living abroad — combined with a willingness to use technology as a tool rather than a shortcut, allowed him to develop a style so distinctive that it found its audience almost before he was ready for it. The real lesson here may be that sustainability isn't about how long you've been at it, but about knowing your limits, protecting your hands, and resisting the pressure to scale past what the work can actually bear.
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