Ep 701: Creating Educated Buyers with Jamar Diggs
Most makers think YouTube means teaching their craft or competing with influencers for millions of views—but what if the real power lies in creating educated, confident buyers who value your work before they ever click "purchase"? Jamar Diggs, YouTube consultant and creator of the Low Lift Club, reveals how service providers and product makers can leverage YouTube not for viral fame, but as a strategic lead generator that transforms browsers into invested customers. When makers shift from accidentally teaching their techniques to intentionally showcasing their process and educating buyers on product value, they create a sustainable system where old videos continue attracting qualified customers months or even years later—turning YouTube into a working asset rather than another exhausting content treadmill.
Listen Now:
Resources in this Episode
Jamar will be joining us in The Community on September 23rd for a masterclass called "How to Track What Matters Online." While we're talking about YouTube strategy in this conversation, the bigger question many of us face is: how do we actually know what's growing our business? Or put more simply: How do we know what’s working?
In this episode: Jamar Diggs @jamardiggs
Never Miss an Episode
Join our email crew for episode updates, business resources from Rebecca and monthly photo tips not shared elsewhere!
Love this podcast?
Consider supporting the creation of an episode! Each episode of the Maker’s Playbook takes about 3x as long to create as it does to listen. That means, a 1 hour interview episode with your favorite maker takes about 3 hours after the recording to get from our computers into your headphones. We love bringing these conversations to you and your support allows us to do more of that - hopefully a bit faster & with a bit more sleep.
