Ep 721: The art of being Recognizable with Jessie of Inkpot Creative
You already know what it feels like to open a cupboard, see a mug, and know exactly who made it before you ever check for a signature. That's the instinct artists have always had. So why does the word "branding" make so many of us tune out? Jessie, one half of the duo behind Inkpot Creative, breaks it down: That same kind of recognition (built on purpose) is all branding actually is. Consistency matters more than any single logo. Niching down doesn't mean turning people away. Instead, it can create the version of your business that feels most like you, which is usually the one that finally lets people trust you enough to pay you what you're worth.
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