If there was a store that was only open for 60 minutes out of the year, would you go to it? Do you think it would even stay in business? What would the business model even look like for such a store? This sounds crazy to describe doesn’t it... Every business advisor out there would tell you that a store needs to be available to people when the people are ready to purchase. Random last minute birthday gifts, mother’s day, of course the lead up to the crazy end of year shopping season. Especially in the US, we are used to stores being available nearly any time we want. And we aren’t even talking about online shopping yet…  But here’s the spoiler: I’m not talking hypothetically. Because, when you do the math, 60 minutes, is about how long there is work available to purchase from Not Work Related’s website over the course of 1 year. Sarah’s incredible design heavy work sells out in less than 10 minutes. And the time intensive nature of her designs mean she and the Not Work Related’s team only do 6 stock drops on her website per year. 6 times 10 equals 60. 1 hour... If this intro hasn’t hooked you in just yet to sticking with us for part two of my conversation with Sarah Hussaini of Not Work Related, let me just say this: The point of sharing this, and so many other stories here on the Maker’s Playbook podcast is to show you - There is no single right or wrong way to make this crazy dream work. Yes, that means you might have to try and possibly fail at some options before you figure out what works for you. But I hope, most of all, that it means as you listen to Sarah’s story, you will be encouraged to find the solution that works for your life circumstances specifically.

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