Episode 110 - Diana Adams of Sample Haus

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Diana & I dig into the limitations she’s coming up against in trying to balance a full-time job and Sample Haus - which - spoiler alert - Between the time we recorded this conversation and now, Diana has actually put in her notice! She’s going full-time! So if you’ve been wondering about that yourself, this episode is definitely for you (and you know I’m already planning to have Diana back this time next year to see how it’s all going). 

We also talk about how seeing examples of real-life, working artists gave us both the courage to start out on these business adventures, and how there are actually far more working artists making decent livings in the world, but they are just disguised in our everyday lives because we only see them as businesses. Ahh, that sneaky word so many of us cringe at Business. If you didn’t catch it a couple of weeks ago, I have a handy free PDF that will help guide you to making smart decisions for yourself, specifically, in starting your own business. Grab the guide for free here.


Listen to the Episode

Timeline:

[7:36] - How interacting with small business owners on a daily basis showed Diana the path for making the arts a viable career.

[16:37] - On the farce that is “balance” and the limitations of basically working 2 full-time jobs

[18:20] - What Diana is doing to monitor the difference between the 2020 “trend” of buying from Black artists vs. sustainable, longterm growth in her business.

[22:21] - The crazy big dreams Diana has for Sample Haus, far beyond the one woman shop.

[26:02] - The importance of an email list.

[28:19] - If we get comfortable with growing our own businesses, we can provide better opportunities for others by being socially aware employers. 

[34:03] - The power of your customer base to drive your marketing for you.

[36:42] - Our mutual admiration for the business model that East Fork Pottery is creating.

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More often than not, as business owners, we have a lot of things to figure out. Whether you are full-time or a side-hustler, once one question is answered, another comes up. OR as our business grows, our needs change, and the solution we thought we had figured out 6 months ago, now doesn't work so well.

Too frequently, I see other makers crowdsourcing the answers to these important business questions online. While there's nothing at all wrong with asking others for advice, that advice can only be as helpful as the understanding of your own needs and goals.

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