Episode 103 - Kara Leigh Ford

Follow Kara on Instagram

In this episode, we talk about the realities of transitioning from a full-time job to being a full-time potter and what it's like now that Kara and her husband's roles have actually switched when it comes to supporting the life they want. We also discuss the huge role our mindsets play in being able to succeed as an entrepreneur but also the tactical realities of charging what your work is actually worth. In fact, as Kara mentions, you need to make sure the rest of your brand experience - aka the quality of your photos - lines up with that same value as what you charge for your own work.

SO :) If you'd love help taking better photos, faster grab my free 3-step Cheat Sheet here! I promise that even though this handy little PDF will only take you 5 minutes to read and implement, it will be the foundation for speeding up the entire photo-taking process.

The business coach Kara mentions about halfway through this episode is Kayte Ferris of Simple & Season.

You can follow along with more of what Kara is up to over on Instagram @karaleighceramics or consider joining her Pottery Club! Check out more at https://karaleighfordceramics.com/


Listen to the Episode

If you love this conversation as much as I did, be sure to tell us so by leaving a review on Apple Podcasts or wherever you're listening to this podcast. And as always, if this spurred questions for you, send me a DM on Instagram @themakersplaybook so we can cue up another episode specifically for you.

Timeline:

[5:00] - How a friend’s health crisis pushed Kara to pursue ceramics full-time.

[9:34] - The silver lining of not making it onto the Great Pottery Throw Down 

[15:07] - The transition of leaving a full-time job and becoming a full-time potter.

[19:55] - How long it really took to see a profit in the business and what expenses came before that profit.

[23:30] - On being the main bread winner for our households and the fallacy of how working for someone else is more “secure.”

[25:37] - When you make plans and spent months preparing, and then COVID happens. 

[28:30] - The strong ones are going to come back even stronger for it - What good businesses do in times of crisis and the mindset work that is needed to survive being self-employed, along with a certain level of risk tolerance and resiliency

[34:07] - Pricing your work like you actually love your own work and don’t really want to sell it.  And if you are charging what you’re worth, making sure your photos and online presence matches as well.

[37:45] - Why the survival of artists actually matters, even during a pandemic.

[40:18] - Passing along the privileges we’ve been granted in order to bring about the change in the world we want and need.

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